Available for marketing & property-marketing roles

Data-driven marketer who uses AI to build anything the campaign needs.

I turn marketing data into booked demand and revenue. I've driven $11,113 in sales at a 4.08% conversion rate across Instagram, Meta, and Google Ads, and grown a product to 5,000+ monthly model downloads through SEO, social, email, and content. Today I manage a two-property portfolio at KMG Prestige across leasing, occupancy, and LIHTC compliance. And when a campaign needs a landing page, a tracking setup, or a custom tool, I use AI to build it myself — fast: I shipped my product Crisp and its entire website in two days.

📍 Grand Rapids, MI · Michigan Real Estate License · Meta / Google Ads · SEO · Analytics

Open to digital marketing, property / community marketing, and marketing manager roles across Michigan — happy to travel to sites.

Portrait of Matthew Kerr
👋 Hi, I'm Matt
$11K+
E-commerce sales driven
4.08%
Store conversion rate
5,000+
Monthly users grown
15K
Instagram followers grown
Selected work

Marketing results & the tech behind them

Real campaigns, real conversion, real occupancy work — run across SEO, SEM, email, and social, measured with Google Analytics, PostHog, and pixel tracking, and optimized channel by channel. And because I use AI to build the marketing tools too, I understand every layer of the funnel.

Street Outfitters · Shopify Shopify Analytics
$11,113
Total sales↑ 10,023%
941
Total orders↑ 18,720%
23,059
Store visits↑ 92%
4.08%
Conversion rate↑ 9,714%
$7,516 driven by Instagram — an audience I grew to 15K followers · paid Meta + Google Ads, pixel-tracked
01 — Digital Marketing & E-commerce

Street Outfitters

2018 – 2019 · Shopify

Ran paid social and search end-to-end — and converted at 4.08%.

Full-funnel digital marketing under one owner: brand and collateral, product listings, Meta + Google Ads, pixel tracking, and conversion optimization — kept brand-consistent across every channel.

The marketing angle: the same channel mix and analytical read that fills a leasing funnel — Meta + Google Ads, pixel-tracked, with Instagram driving the majority of revenue and spend reallocated to whatever converted.

$11,113 in sales & 941 orders from 23,059 visits, from a standing start
4.08% conversion rate — Instagram drove roughly $7,516 of revenue
Grew Instagram to 15,000 followers — building the organic audience that fed the funnel
Brand-consistent across listings, ads, and storefront
Meta AdsGoogle AdsSEOPixel trackingCROBrand
outlier.host
Outlier — full landing page for private offline AI on macOS
↕ scroll to explore the live site
02 — Marketing & Product

Outlier

● Live product
2025 – Present · outlier.host

Took a product to market solo — brand, landing page, funnel, and analytics.

A macOS app I positioned, launched, and grew on my own — owning the brand, landing page, pricing, email, and performance analytics, and building a free-to-paid subscription funnel. Grown through SEO, social, and build-in-public content.

The marketing angle: proof I build the marketing stack I'd review and run — property-website-grade landing pages, analytics, and email — measured with real data to inform decisions.

5,000+ monthly model downloads grown via SEO, social, and content
Owned the full funnel — brand, landing page, pricing, email, and analytics
Live subscription business — free → paid conversion, built and measured solo
Landing pagesSEOEmailAnalyticsBrandFunnel
Visit outlier.host →
crispvideo.app
Crisp — full landing page for the offline AI video upscaler
↕ scroll to explore the live site
03 — Brand & Positioning

Crisp

⚡ Built in 2 days
2026 · crispvideo.app

Shipped an entire product and its marketing site in two days — idea to live.

Turned a complex on-device video product into a single sharp value proposition — "Low-quality in. Clean 4K out." — on a clean, on-brand landing page that names the incumbent (Topaz) and wins the comparison.

The marketing angle: brand and messaging discipline — the same instinct that keeps marketing collateral consistent and on-message across a portfolio of communities.

Built the product and its full marketing site in 2 days — idea to live, AI end-to-end
Sharp positioning against a category leader, comparison built into the page
One-message value proposition carried from headline to CTA
Clean, on-brand landing page — collateral consistent across the site
PositioningBrandMessagingLanding pageCollateral
Visit crispvideo.app →
jarvis-factory — supervisor
# 50+ agents orchestrated over MCP
supervisor spawn --agents 50 --sandbox
   memory store online
   50 agents registered
deploy ProposalAI --stripe live
   payments connected
  ✓ revenue product LIVE
04 — Marketing Automation

Jarvis Factory

2026 – Present

Automation that ships marketing sites, tracking, and payment funnels.

A multi-agent system I built to automate the repetitive parts of marketing and ops — spinning up landing pages, analytics tracking, and campaign plumbing — so human time goes to strategy and brand. Its first product, ProposalAI, was shipped almost entirely by the framework itself — see below.

The marketing angle: I automate the busywork so the human hours go to strategy, brand consistency, and the people running community-level social and leasing campaigns.

Automates landing pages, analytics tracking & funnels
Frees time for strategy & brand by removing repetitive marketing ops
Shipped a live product end-to-end — ProposalAI, site and payments included
AutomationLanding pagesAnalyticsWorkflows
myproposalai.com
ProposalAI — full landing page for AI contractor proposal software
↕ scroll to explore the live site
05 — Go-to-Market · Built by Jarvis Factory

ProposalAI

● Live SaaS
2026 · myproposalai.com

A live SaaS with a defined audience, value-based pricing, and a working trial funnel.

A B2B SaaS for contractors with a clear target audience, positioning, a marketing site, and a visit → free-trial → paid funnel — the same audience-and-conversion thinking that optimizes occupancy and engagement in a leasing funnel. The product, marketing site, and payments were built almost entirely by Jarvis Factory, the automation framework I built (above).

The marketing angle: end-to-end go-to-market — a specific ICP, positioning, value-based pricing, a landing page, and a measurable conversion funnel from visit to trial to paid — shipped by my own automation.

Built by my Jarvis Factory framework — product, marketing site, and payments
Live at myproposalai.com — $79/mo with a 7-day free trial
Clear ICP (20+ trades) and value-based pricing
Visit → trial → paid conversion funnel, end to end
Go-to-marketPricingLanding pageFunnelB2B SaaS
Visit myproposalai.com →
docketseo.app
Docket — on-device SEO, copy and conversion audits for Mac
↕ scroll to explore the live site
06 — Marketing Tooling · macOS

Docket

● Shipping
2026 · docketseo.app

The marketing audit I kept doing by hand, turned into a Mac app.

95 checks across 13 areas — technical SEO, copy, conversion, brand, structured data, local visibility and AI search visibility — running entirely on-device. Every competing tool hands over a categorized list of problems and leaves the sequencing to you; sequencing is the hard part and the part a business owner can't do. Docket ranks findings by impact against effort, says what to fix first, and gives you the exact markup to paste.

The marketing angle: it encodes how I actually audit a site — the same judgment I apply to listings, landing pages, and campaign tracking — into something repeatable that produces a client-ready PDF instead of a spreadsheet.

86 checks, 13 areas — SEO, copy, conversion, brand, local, AI search
Ranked fix plan, not a 170-issue dump — impact against effort
100% on-device — no crawl credits, nothing leaves the machine
Monitoring & competitor comparison — re-audits on a schedule, diffs the changes
macOS appTechnical SEOAEO / GEOConversion auditOn-device
Visit docketseo.app →
Matthew Kerr
Matthew Kerr · Grand Rapids, MI
About

A marketer who uses AI to build what he markets.

I'm a data-driven digital marketer with hands-on leasing and property experience — and I use AI to build essentially any tool a marketing team needs. I've run paid social and search that converted at 4.08%, grown a product to 5,000+ monthly model downloads through SEO, email, and content, and I read campaigns the way the numbers demand — Google Analytics, PostHog, pixel data, A/B tests — then act on what they say.

Today I manage two communities at KMG Prestige, so I already know the systems, the portfolio, and LIHTC compliance from the inside. I run leasing and resident communications, coordinate community events and vendors, and track leasing and occupancy in property management software. I understand what actually moves occupancy at the community level — not just what a dashboard shows.

What makes me unusual is that I don't just plan marketing — I use AI to build any program it needs. Property-style websites, landing pages, analytics dashboards, automations, custom tools: if a campaign needs it, I ship it myself instead of waiting on a vendor — often in days, not weeks. That's on top of an active Michigan Real Estate License and hands-on leasing, touring, and renovation experience — so I can review digital campaigns and Google Business presence, keep brand and collateral consistent, and bring real credibility to leasing and marketing conversations.

🏠 MI Real Estate License (active) 🏢 LIHTC compliance 📊 Google Analytics & PostHog 📈 Meta & Google Ads 🔎 SEO / SEM 🎓 Business Admin (in progress)
Toolkit

What I work with

Digital Marketing

  • Property websites & landing pages
  • Google Business Profile & local listings
  • SEO & SEM
  • Email marketing
  • Social media management
  • Campaign analysis & optimization

Brand & Content

  • Brand consistency across channels
  • Marketing collateral
  • Promotional & social content
  • Positioning & messaging
  • Copywriting & landing-page design
  • Resident & marketing events

Analytics & Advertising

  • Google Analytics & PostHog
  • Meta (Facebook / Instagram) Ads
  • Google Ads
  • Pixel tracking
  • A/B testing & conversion optimization
  • Data-informed decisions

Leasing & Property

  • Leasing & occupancy optimization
  • Touring & resident communication
  • LIHTC compliance
  • Property management software
  • CRM systems
  • Vendor coordination
Career

Experience

Nov 2025 – Present
Community Manager
KMG Prestige · Grand Rapids, MI · 2 properties
Manage day-to-day operations of a two-property portfolio — leasing activity and resident touring; resident relations, communications, and community events; monitoring occupancy and leasing in property management software; conducting LIHTC income recertifications; coordinating vendors and maintenance.
2021 – Present
Founder — Digital Marketing & Product
Kerr & Company LLC · Grand Rapids, MI
Own brand, landing pages, pricing, and analytics for software products; grew one to 5,000+ monthly model downloads via SEO, social, and content. Renovated and leased a rental property end-to-end ($85K purchase / $30K rehab / $210K ARV).
Jun – Nov 2025
Real Estate Associate Agent
Redfin · Grand Rapids, MI
Guided clients through property tours and transactions; coordinated scheduling and communication through an internal CRM with strong phone and email etiquette.
2018 – 2019
Owner — E-commerce & Digital Marketing
Street Outfitters · Online
Built and ran a Shopify store end-to-end. Drove $11,113 in sales at a 4.08% conversion rate with Meta / Google Ads and pixel-based analytics, keeping brand consistent across channels.
2019 – 2020
Customer Service Representative
Fifth Third Bank · Comstock Park, MI
#1 CSR in West Michigan with $0 in losses for the year — a model for phone and email etiquette across high call and email volume.
Jun 2023 – Jun 2025
EMT-B
Life EMS · Grand Rapids, MI
Communicated clearly and calmly with diverse individuals in high-pressure situations; maintained accurate, compliant documentation.
Education & Credentials
Expected 2027
B.A. Business Administration — Marketing Concentration
University of Maine at Presque Isle
Bachelor of Arts in progress, concentrating in marketing.
Active thru 2027
Michigan Real Estate License
State of Michigan
Active salesperson license through 03/2027.
2018 – 2019
Computer Science
Thinkful
Software engineering program — the foundation for building the products and tools above.
FAQ

Quick answers

Who is Matthew Kerr?

Matthew Kerr is a Grand Rapids, Michigan digital marketer and indie AI/product builder. He manages a two-property portfolio at KMG Prestige and holds an active Michigan real estate license.

What does Matthew Kerr do?

He runs data-driven digital marketing — and builds the marketing tools himself with AI (landing pages, analytics, automation). He's driven $11K+ in sales at a 4.08% conversion rate, grown a brand's Instagram to 15K followers, and taken a product to 5,000+ monthly model downloads.

Where is Matthew Kerr based?

Grand Rapids, Michigan (West Michigan, 616 area) — open to roles across Michigan and happy to travel to sites.

Is Matthew Kerr available for hire?

Yes — he's open to digital marketing, property/community marketing, and marketing manager roles. Reach him at matthew@kerrandcompanyholdings.com.

What are Matthew Kerr's skills?

Digital marketing (SEO, SEM, Meta & Google Ads), analytics (Google Analytics, PostHog, pixel tracking), brand & content, leasing and property operations with LIHTC compliance, and AI-assisted building of marketing tools.

Contact

Let's grow pipeline and revenue.

I'm a digital marketer with hands-on property and leasing experience — and I can build any tool the work needs. Open to marketing and community-marketing roles across Michigan: reviewing digital campaigns and Google Business presence, keeping brand and collateral consistent, supporting resident and marketing events, and helping teams market smarter. Based in Grand Rapids and happy to travel to sites.

matthew@kerrandcompanyholdings.com — I usually reply within a day, and I'm happy to travel to sites across Michigan.

Need a website, SEO, or AI tool built?

I also take on select freelance and consulting work through my studio, Kerr & Company — websites, SEO and local search, Google & Meta ads, custom AI automations, and AI consulting for businesses.

See services & pricing →
Get in touch →