About
A marketer who uses AI to build what he markets.
I'm a data-driven digital marketer with hands-on leasing and property experience — and I
use AI to build essentially any tool a marketing team needs. I've run paid social and search that converted at 4.08%,
grown a product to 5,000+ monthly model downloads through SEO, email, and content, and I read campaigns the way the numbers
demand — Google Analytics, PostHog, pixel data, A/B tests — then act on what they say.
Today I manage two communities at KMG Prestige, so I
already know the systems, the portfolio, and LIHTC compliance from the inside. I run leasing and resident
communications, coordinate community events and vendors, and track leasing and
occupancy in property management software. I understand what actually moves occupancy at the community
level — not just what a dashboard shows.
What makes me unusual is that I don't just plan marketing — I use AI to build any program it needs.
Property-style websites, landing pages, analytics dashboards, automations, custom tools: if a campaign needs it,
I ship it myself instead of waiting on a vendor — often in days, not weeks. That's on top of an active Michigan Real Estate License
and hands-on leasing, touring, and renovation experience — so I can review digital campaigns and Google Business
presence, keep brand and collateral consistent, and bring real credibility to leasing and marketing conversations.
🏠 MI Real Estate License (active)
🏢 LIHTC compliance
📊 Google Analytics & PostHog
📈 Meta & Google Ads
🔎 SEO / SEM
🎓 Business Admin (in progress)